Advertiser brief
SportsMatch Ads — reach only the people you care about inside the sports community.
We put you in front of the exact athlete, club or professional that fits your product or service, with surgical targeting and payment scaled to your budget.
Players who showcase their profile and look for opportunities.
Clubs and scouts from the sports ecosystem who post offers and look for talent.
Coaches, physiotherapists, agents, nutritionists, and many other professionals linked to the world of sport.
SportsMatch connects clubs, players and sports professionals. Your ad lives inside that community, not on a generic network.
People who use the app for sport: finding a team, talent or opportunities.
You do not pay for “sports users” in the abstract, but for the sport, profession, position, age or area you care about.
You set the budget; every ad is reviewed and you measure impressions, clicks and CTR.
Combine the criteria you need. Each filter narrows the audience until you reach only those who fit.
While you set up the campaign, the panel estimates in real time how many people will match your criteria and the approximate cost.
Two formats, both with a call-to-action button to the website you choose.
native_feed Integrated in the app feed, with image or video, title, short text and action button.
fullscreen_video Immersive fullscreen format, with an option to skip after a few seconds.
You can choose when the video may be skipped: immediately (0 s), after 3 s, after 5 s or after 10 s. The longer the skip button takes to appear, the slightly higher the price: 0 s carries no surcharge and the other options apply an increase (+x%) that the form shows for each option.
Ads are only shown to users on the basic or demo plan; users on paid plans (Pro, Gold and Star) never see advertising.
Billing is per campaign, either CPM (per 1,000 impressions) or CPC (per click). Each rate starts from a base price per format; every active targeting criterion multiplies it by (1 + surcharge), compounding.
Billing model: CPM · CPCprice = base × Π(1 + surcharge of each active criterion)
native_feed€5.00 per 1,000 impressions · €0.40 per click
| Scenario | Criteria | CPM | CPC | Impressions | Clicks |
|---|---|---|---|---|---|
| Broad | Untargeted | €5.00 | €0.40 | 200,000 | 2,500 |
| Sport + position | Sport · Position | €6.04 | €0.48 | 165,631 | 2,070 |
| Sport + position + category + age | Sport · Position · Category · Age | €6.97 | €0.56 | 143,403 | 1,792 |
fullscreen_video€12.00 per 1,000 impressions · €0.90 per click
| Scenario | Criteria | CPM | CPC | Impressions | Clicks |
|---|---|---|---|---|---|
| Broad | Untargeted | €12.00 | €0.90 | 83,333 | 1,111 |
| Sport + position | Sport · Position | €14.49 | €1.09 | 69,013 | 920 |
| Sport + position + category + age | Sport · Position · Category · Age | €16.74 | €1.26 | 59,751 | 796 |
With a budget of €1,000: impressions (if you pick CPM) or clicks (if you pick CPC).
Payment via prepaid balance or periodic invoicing, as agreed. If a campaign uses up its budget it is paused automatically.
ILLUSTRATIVE, indicative rates, subject to change. Not a binding offer.
Our team creates your advertiser account and you receive an email invitation to access the panel (ads.sportsmatch.pro).
You create a campaign and ads, choose targeting, budget and CPM/CPC model. Every ad is reviewed by our team before it goes live.
Once approved, the ad is shown to the targeted audience until the campaign ends or the budget runs out.
See impressions, clicks and CTR per campaign and per ad, filtered by date range.
Tell us who you want to reach and we will propose a campaign.
SportsMatch — informational document. Illustrative, non-binding rates.